38001 3085 10 Paul A. Argenti Primary Author mixed material 00702314028 New York McGraw Hill/Irwin 2003 Morris B. Rotman Primary Author mixed material 0658016326 Chicago VGM Career Book 2001 a guide to global brand marketing James R. Gregory Primary Author mixed material 0658009451 New York McGraw Hill Companies 2002 Jennifer Rotondo Primary Author Mike Rotondo Additional Author mixed material 00701379304 New York McGraw Hill 2002 Clayton M. Christensen Primary Author mixed material 0073659150 New York McGraw Hill 1999 text and cases Thomas Delong Primary Author Ashish Nanda Additional Author mixed material 0072559209 New York McGraw Hill/Irwin 2003 Adrian A. Paradis Primary Author mixed material 0658004824 Chicago VGM Career Book 2001 issues and perspectives Charles W. Kegley Primary Author Eugene R. Wittkopf Additional Author mixed material 0072322691 New York McGraw Hill 2001 Dawn D. Bennett Alexander Primary Author Laura P. Hartman Additional Author mixed material 0072558210 New York McGraw Hill/Irwin 2004 Harry C. Katz Primary Author Thomas A. Kochan Additional Author mixed material 0072837004 New York McGraw Hill/Irwin 2004