37910 3075 10 Roy J. Lewicki Primary Author Bruce Barry Additional Author David M. Saunders Additional Author John W. Minton Additional Author mixed material 0072432551 New York McGraw Hill 2003 a resource based approach David J. Collis Primary Author Cynthia A. Montgomery Additional Author mixed material 0072895438 United States of America McGraw Hill Companies 1998 Paul A. Copley Primary Author mixed material 0072820373 New York McGraw Hill Companies 2004 Paul A. Argenti Primary Author mixed material 00702314028 New York McGraw Hill/Irwin 2003 Morris B. Rotman Primary Author mixed material 0658016326 Chicago VGM Career Book 2001 a guide to global brand marketing James R. Gregory Primary Author mixed material 0658009451 New York McGraw Hill Companies 2002 Jennifer Rotondo Primary Author Mike Rotondo Additional Author mixed material 00701379304 New York McGraw Hill 2002 Clayton M. Christensen Primary Author mixed material 0073659150 New York McGraw Hill 1999 text and cases Thomas Delong Primary Author Ashish Nanda Additional Author mixed material 0072559209 New York McGraw Hill/Irwin 2003 Adrian A. Paradis Primary Author mixed material 0658004824 Chicago VGM Career Book 2001